For the 2014 show and race season the North East Mini Stock Tour has made an agreement with Twisted Tea Hard Iced Tea as a marketing partner. “We are very excited to have Twisted Tea on board to offer our teams some great bonuses and incentives while continuing to grow our marketing power to more regional companies.” NEMST Promoter Bob Guptill said.
A number of promotional events will be held with Twisted Tea including shows and appearances. We will also be co-promoting some events with Twisted Tea and Texas Roadhouse restaurant appearances. The Twisted Tea Move of the Race Award will be introduced for the 2014 season as well.
Twisted Tea Brewing Company was founded in 2001 on the twisted promise that a hard iced tea should taste like real iced tea. Since 2001, our Tea Brewmasters (yes, their job is as cool as it sounds) have been committed to brewing a hard iced tea that not only tastes like real iced tea but also delivers an incredibly smooth and refreshing drinking experience. Twisted Tea offers hard iced tea in eight flavors, all brewed to taste like real iced tea.
“The North East Mini Stock Tour really fits our brand,” said Michelle Sullivan from Twisted Tea Brewing Company. “NEMST is a great atmosphere, and our drinkers love it. So we’re looking forward to partnering with Desmond Skillings and to share that experience with our own fans across New England.” The car will be painted Twisted Tea yellow and their logo will be wrapped on the #90 car during the 2014 season. “We would like to thank Twisted Tea for not only partnering with the NEMST but also with one of our drivers to create a full spectrum marketing plan for the 2014 season” Bob Guptill said. Twisted Tea was given a list of five full time drivers to choose from before making their pick of Desmond Skillings and his brand new #90 Acura Integra.
We invite all of our drivers, teams, and fans to grab a 6 pack in honor of this partnership with the NEMST and enjoy responsibly. For additional information about our sponsors or the 2014 season please watch our website at www.northeastministocktour.com.